Posts tagged “generating leads”

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Why Business Owners Should Use Video Content On Social Media

Posted on 6th September 2021

Video is the ultimate marketing tool, it allows businesses to be concise, unique, and capture viewer's interests in the first few seconds. Video content should ideally be between 1-2 minutes long. Long enough to maintain the viewer's attention but short enough to leave them wanting more. This length can engage distracted customers, encourage followers to act, draw out powerful emotions, help build trust, build brand awareness, and more.

A video puts a face to a name and allows your audience to see the genuine nature of your business. People like buying from people if they have confidence in you that hugely increases their likelihood to buy from you. Video is one of the top shared pieces of content on social media.

It’s estimated that the average person will consume more than 100 minutes of online video per day, that’s the equivalent of watching 25 videos per day!

When creating video for your business remember you don’t need a production crew, huge budget, actors, or special skills. You can grow your business and reach more people by creating inexpensive, high-impact videos, simply just on your phone.

Pre-recorded vs live content

Live and pre-recorded content offer unique value to the viewer and can increase engagement depending on how you run it.

When deciding whether your video should be live or pre-recorded, consider what you want to achieve. Are you trying to engage your audience or present information? Is expressing your brand’s authenticity more important, or creating a wow factor? Does the content require mobility or a professional and polished delivery?

Why Business Owners Should Utilise FB Groups To Gain Visibility

Posted on 3rd September 2021

Facebook groups are a strong marketing tool, allowing you to attract new customers and engage current ones with exclusive content, community, and support. These groups are a place to communicate about shared interests with certain people. You can create a group for anything, e.g., your family reunion, your after-work sports team, or your book club.

With the power of Facebook groups for business, brands have an opportunity to build communities and long-lasting relationships with customers. As you have access to Facebook’s 2.41 billion active monthly users.

There are three types of privacy settings to choose from for your Facebook group; Public, Private and Private and hidden.

Public

With a public Facebook group, anyone can see what members post or share. Any user who has a Facebook account can see the list of members, admins and moderators.

Why businesses should have a Google My Business Page

Posted on 30th August 2021

Google My Business is a free and easy-to-use tool for businesses and organisations. It allows you to manage your online presence across Google, including Search and Maps.

A Google My Businesses account can help customers find your business, and to tell them your story, you can verify your business and edit your business information. Whether you’re looking for customer traffic or web traffic, Google is the ultimate search tool, ensuring that when someone looks your company up on Google Search and Google Maps, they find it. Once they do, your listing shows searches where and how to visit your shop, whether you have a web or physical address.

How to win more business through social media

Posted on 27th August 2021

Are you winning business on a weekly basis through social media?

Most people don’t win business from social media because they don’t have time, don’t know what to post, don’t know when to post, don’t know how often to post, and simply lack the discipline to post regularly.

Social media is vital for a business as it increases the brands awareness, builds up your credibility and brand online. As well as drives traffic off social media to your website.

Creating a social media strategy is essential if you want to win business consistently.

This blog covers everything from why you’re currently not winning business through social media, and the four simple steps to create your strategy.

How to use LinkedIn to generate leads

Posted on 23rd August 2021

LinkedIn is an online service with over 550 million users, 2 new members joining every 2 seconds. The platform is used for professional networking, but is mainly used to talk about business with other users.

With targeted marketing campaigns on LinkedIn, you can receive seven times as many inbound inquiries from potential customers, rather than using conventional methods.

LinkedIn is one of the most valuable channels for qualified leads, that allows you to engage with valuable prospects. You can access the broadest possible community of professionals, and target them with precision, something that can't be done on other social platforms.

By creating a standout profile and building the right network, you are opening yourself up to career opportunities and potential sales. Your LinkedIn profile becomes an online version of you and it is a great way to give you credibility and will establish you as a trustworthy potential employee.

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